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Resume
User Experience Professional
User Experience Architect, Researcher,
Versatile, accomplished interactive marketing and business analyst professional with more than 20 years of experience leading interactive marketing and information technology initiatives. Proven marketing and IT specialist who performs as a key business partner and brand builder upholding and enhancing the corporate reputation. Demonstrated ability to learn and teach new concepts, easily adapt to change and manage multiple concurrent tasks. Effective team builder and leader who understands the necessity to develop and train a highly effective staff. Innovative, high-energy person with excellent organizational and communication skills, and a track record of success.
CORE COMPETENCIES
- User Experience Research
- Psycho-physiological User Research
- Information Architecture
- Insight Development
- Quantitative/Qualitative Analysis
- User Experience Design/Testing
SELECTED CAREER ACHIEVEMENTS
Conceived and constructed an interactive development and design group within a traditional advertising agency.
Stood up user experience research capabilities
Invited speaker at the annual Pepsi Media Summit in Las Vegas to unveil novel business application.
Invited speaker at the Neuromarketing World Form, Rome, Italy 2019
Translated complex business requirements into unique, user-friendly, business enhancing online applications.
Created enterprise/marketing applications for Pepsi Co. and Pizza Hut.
Cultivated and fostered relationships with internal and external clients.
Achieved cost savings and economies of scale by leveraging technologies and vendor relationships.
Oversaw and ensured adherence to departmental budget.
Directed a network of website and application content contributors.
PROFESSIONAL SUMMARY
Orchestrated the creation of and adherence to departmental and project budgets. Tested and utilized new, innovative online channels to reach target audience. Balanced long-term strategic issues with the daily tactical object issues. Coordinated the efforts of internal customers, external vendors and direct reports to create and manage online presence. Managed projects through scope definition, comprehension of complex business requirements, setting deliverables, adhering to project timelines, ensuring budgetary compliance and aligning projects with corporate goals. Stewarded project budgets. Allocated internal resources. Constructed pre-development visual experiences for clients, creative services and developers. Performed post development user acceptance testing (UAT) and continual analytics to guarantee that product met the objectives of clients. Facilitated client meetings to gather relevant project data and objectives. Managed client expectations through proactive communication, project scope management and regular status updates. Conceived and created complex solutions that generated measurable results for clients.
EDUCATION, CERTIFICATIONS & MEMBERSHIPS
Doctoral student, Media Psychology
Fielding Graduate University, Santa Barbara, California
Master of Arts (M.A.), Psychology with emphasis in Media Psychology
Fielding Graduate University, Santa Barbara, California
Master of Business Administration (M.B.A), With distinction
New York Institute of Technology, Old Westbury, New York
Bachelor of Arts (B.A) – English
Texas A & M University, College Station, Texas
E-Commerce Architect – Southern Methodist University
Chemical Personnel Reliability Program
United States National Agency Clearance
International Academy of Visual Arts
Usability Professionals Association
Psi Chi The International Honor Society in Psychology
PROFESSIONAL ACTIVITIES
Judge for the W3 Awards
Judge for the Davey Awards
Judge for the Web Marketing Association Awards
AWARDS
2010 Wisk-it: Best in Show 2010 Interactive Marketing Awards
2010 Wisk-it: 1st Place Viral Promotion 2010 Interactive Marketing Awards
2010 Wisk-it: Iconoculture Big Idea Award
2009 CT Ad Club Award - Best Integrated Marketing (Purevia)
2009 CT Ad Club Award - Best Interactive (Propel)
2009 TracyLocke Brand to Retail Award (7-Eleven Domo)