User Experience Professional
I am a seasoned interactive professional involved in online advertising and marketing. My curiosity about consumer behavior and mediated content has led me to pursue a PhD in Media Psychology. My passion is gaining knowledge about how people interact with content on the Internet and other media vehicles. In particular, I am interested in connecting consumers and products through mediated content. Part of this entails careful consumer identification and the insights contributing to predictive behavioral characteristics of diverse segmented groups of consumers. In addition, the other side of the equation must be considered and that is the essence, the true purpose of the product or service.
One of my latest interests is neuromarketing which researches a person's response (psycho-physiological) to something in the subconscious areas of the brain. This differs from focus groups and surveys in that these responses are thought about, influenced by others in the group and articulated, whereas the subconscious response is that emotional response to something that is not mediated by thought or influence of others.
With my experience and education I am able to conceptualize interactive products that are easy to use, inspire users and make their experience valuable and memorable. Along with being a hands-on strategic UX practitioner, I have had great success in building and leading interactive teams, and educating people about interactive.
One of my latest interests is neuromarketing which researches a person's response (psycho-physiological) to something in the subconscious areas of the brain. This differs from focus groups and surveys in that these responses are thought about, influenced by others in the group and articulated, whereas the subconscious response is that emotional response to something that is not mediated by thought or influence of others.
With my experience and education I am able to conceptualize interactive products that are easy to use, inspire users and make their experience valuable and memorable. Along with being a hands-on strategic UX practitioner, I have had great success in building and leading interactive teams, and educating people about interactive.